Text4baby announced a new partnership with multi-platinum recording artist Tyrese Gibson and Feel Rich, the first ever multicultural health and fitness media company. The partnership, Feel Rich Moms, will raise awareness of text4baby and encourage moms to sign up for this critical service. The central piece of this partnership will be a contest; the grand prize winner will receive a customized lullaby for her baby written and recorded by Tyrese and produced by QD3. One runner-up will receive a year's supply of Johnson's Baby products, courtesy of text4baby founding sponsor, Johnson & Johnson. To enter the contest for free, text the word "BABY" to 511411, and when prompted, enter the participant code FEELRICH or enroll through the online form.