On November 13, the U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) will launch a national campaign, Toma las rienda (Take the Reins), in an effort to encourage Hispanics to take control of their health, explore treatment options, and work with their health care team to make the best possible treatment decisions. Central to this effort is providing consumers and clinicians information about treatment options for numerous medical conditions including diabetes, heart disease, cancer, depression and more.
This campaign will promote AHRQ’s Effective Health Care (EHC) Program Spanish-language guides and other resources that inform patients about the various treatment options available for their condition. EHC Program resources also guide patients on how to work with their clinician to select the best treatment option for their situation. All of the resources are evidence-based, unbiased, free and relevant to all generations.
The campaign will kick-off at Telemundo’s Feria de la Familia at the Armory in Washington, D.C. During a pledge ceremony, leadership from AHRQ will be joined by representatives from several partnering advocacy and clinician organizations committed to supporting this effort to improve health outcomes of the Hispanic community. To date committed partners include: the Latino Student Medial Association, National Association of Hispanic elderly, the District of Columbia Office of Latino Affairs, and the National Center for Farmworkers Health.
The campaign will also be made accessible through the AHRQ Spanish-language Facebook page www.facebook.com/AHRQehc.espanol, where individuals and organizations can “Like” the page, electronically sign the pledge, watch related health care videos, listen to audio podcasts, exchange ideas with others, and participate in an online chat with health experts.
Please let me know if you have questions or if you'd like to sign the pledge.
Best,
Kate Stabrawa
U.S. Dept of Health & Human Services
Agency for Healthcare Research
Kate.Stabrawa@ahrq.hhs.gov
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