Young adults have one of the highest uninsured rates. More specifically, racial and ethnic minority populations are uninsured at a much higher rate than the overall U.S. population. While many young adults don’t believe they need health insurance, others may simply be unaware of the options available to help them obtain health care coverage. The US Department of Health and Human Services (HHS), Office of Minority Health (OMH) is launching a campaign to inspire young adults from communities of color to explore their health care options and to sign up for health coverage through Healthcare.gov before enrollment ends on March 31st.
The campaign, which consist of four infocards that can be shared on social media is a supplemental resource to existing HHS materials to promote coverage under the Affordable Care Act (ACA). The infocards were designed to convey relatable messages, through humor and vivid imagery of multi-ethnic and multi-racial young adults (Asian American and Pacific Islander, Native American, Latino, and African American) on the importance of health care coverage.
OMH encourages health care stakeholders, community partners and young adults to share the infocards with their communities to help boost efforts to increase enrollment for health care coverage under the Affordable Care Act by March 31st.
For more information on the ACA and the social media infocards, please contact the Office of Minority Health at 1-800-444-6472, or by e-mail at info@minorityhealth.hhs.gov. Visit the Office of Minority Health website to view and download the infocards.
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